
you should know that apple are making a BIG announcement today – should because the chances it will be a game changer in the way that the iPod/iPhone was – and the impact it has on your lives and future career cannot be overstated
if you have been following the news and the slow decline of print media you will know that those traditional paper based media are struggling to come to terms with digital technologies
iTunes shook up the music industry and the music industry struggled (and is still kicking as it twitches in the coffin) to come to terms with downloads, paid for or otherwise
the buzz is that something similar is about to be announced that might have an impact on traditional print media – think newspapers, magazines textboks etc, perhaps streaming video
if this happens it will affect you as designers, content makers
apple never does things that are technically that new – before the ipod there were mp3 players, before the iPhone there were PDAs and phones that did more than make calls (hello windows mobile – ha ha ha) but apple know how to do it right and with an undeniable style and understanding so that the product is light years ahead of the competition
if the announcement today reveals a product (hardware and software) as rumoured it will be another landmark product that will change everything again
apple has driven the change in the music industry, apple has driven the change in the phone industry and now perhaps they will be doing similar for delivery of print (and possibly video)
all this is pure rumour of course – beyond announcing a press event apple have not said a single word about what today is about – no hints, no pre announcement photos, nothing – they however very clever at manipulating others in a complete control freak way
every bit that has been written is just a stab in the dark with no substance to back it up and today may just be to announce that the iPhone will be available in red, in a 128Gb version with a 5MP camera including flash in june (i’d be happy with that – I’m due an upgrade at the end of this month and for most companies this WOULD be a big announcement – hello nokia – but such is the expectation surrounding apple announcements) however I suspect not
so given the hype and that we have 1 apple employee (soon to be 2) on the course – with all that inside knowledge – attached is a little quiz of predictions to test your awareness of the issues and whether you read around the issues you might discuss at an interview
fill it out and email back to me before 5pm today
box of chocolates to the winner (sorry it is pdf only – do the best you can – dratted print media)
Prediction Score Card.pdf